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Physicists are effort to determine the iv forces of physics, a "Theory of Everything". Without wearying you to tears, they impoverishment a one-person mathematical statement to express gravity, electromagnetism, and a couple of substance forces you can expression up yourself: Strong & Weak. One famous man of science explained that it would be an equation you could fit on a jersey.

Self-branding is more or less the said thing, without the writing board and lab coat. One strives to sum up everything in a pithy, good shorthand linguistic string. Or two. Even better, a pithy, ably designated phrase. Or cardinal. The lie is to twig what the strongest brands have that you may not - yet. And, no, it ain't a legend. It's congruency.

Coming up beside that expression technique you are committing to it. Choose with wisdom - the little congruent you are near it (and it beside you), the weaker your make will be. Contrariwise, selecting the undefiled motto in finance (cart-before-the-horse methodology) vehicle you will germinate towards each new in an organic, significant way. There's no guaranteeing you won't develop respectively new. Hope that it's you that's doing the outgrowing!

Already proved and forsaken by me, as Vince Runza Online:

• It's the customer, dim.
• I'm not for everyone, but that can be good!
• Always Busy (saw this one distinct into the camouflage of a construction in Downtown Scranton).
• Good Products, Good Service.
• Bootstrap entrepreneurship.
• It's not slog if you worship doing it. It's even higher if you get paying for it!

IDEALLY DRIVEN